New Balance was founded as New Balance Arch Support Company in 1906 by William J. Riley. It is believed that Riley was inspired to produce his first product after watching chickens strut around his backyard. Fascinated by how the chickens balanced so perfectly on their three-pronged feet, Riley designed a flexible arch support with three support points. By 1960, New Balance arch supports had become very popular among budding athletes, some of whom even approached the brand asking for tailored sneakers. Nowadays the brand is becoming really hype for the several collaboration with artist and designers famous in all over the world.