The company's most famous product is the All Star Converse model, designed in 1923 by Chuck Taylor, a professional basketball player, to improve his game. In the sixties, seventies and eighties they were fashionable in the music world, in fact many musicians and singers of rock bands wore these shoes and over the years they also spread among the mass audience. Since the nineties they have become very popular again, also thanks to the company's choice to produce numerous variations on the theme, changing colors, materials and shape of the original shoes.