From a small town in Bavaria to the "conquest" of over 160 countries around the world. Sixty-nine years ago, the birth of Adidas began the climb to the top that today has led it to be the largest European manufacturer of sportswear. Founded in August 1949 by the German Adolf "Adi" Dassler, Adidas owes its name to the combination of the nickname and the first three letters of the surname of its creator.